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Lure Lock Signs Gerald Swindle

March 01, 2018 1 min read

G-Man is Set to Control Tackle Chaos with Lure Lock Cases in 2018

ETTRICK, Wisconsin – Lure Lock has entered into a multi-year partnership with two-time Bassmaster Angler-of-Year, Gerald Swindle.  Swindle has been competing in BASS events for more than 20 years and will be using Lure Lock tackle boxes exclusively during the 2018 BASS Elite Series. 

“Gerald Swindle is one of the most respected anglers in the world,” said Jessica Kriesel, Lure Lock Marketing Coordinator. “He only endorses products he believes in,” she said. “Only after countless hours of testing did he agree to partner with the Lure Lock brand, and we are so excited to be working with such an icon.”

Lure Lock launched its brand last November and has quickly taken the tackle storage industry by storm with its proprietary gel designed to securely hold hooks, terminal tackle, and lures even when turned upside down, keeping your gear protected and in place. 

 “Lure Lock is one of the hottest brands in the fishing industry,” Swindle said. “They are literally turning the tackle storage industry upside down.”  G-Man said anglers of all skill levels spend a ton of time organizing their gear, only to have it tossed around and damaged in transit. “Lure Lock not only holds your gear in place, it protects your hooks, keeping them razor sharp. I’m not going to worry about losing a $100,000 fish with a dulled hook anymore."