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Lure Lock Wins ICAST Best of Show Award for Tackle Management

July 12, 2018 2 min read

The New Lure Locker Tackle Storage System Turns Heads in Orlando

ETTRICK, Wisconsin – Lure Lock an innovator and new leader in the fishing tackle storage category continues to generate buzz in the fishing tackle market space by winning the ICAST Best of Show Award for the Tackle Management Category, for their new Lure Locker.

Lure Lock tackle storage solutions first hit consumer shelves last November and ever since, anglers are taking advantage of their proprietary ELASTAKTM GEL that securely holds lures and terminal tackle in place. “It is hard to believe that we haven’t even been out on the market for a year,” stated Matt Kriesel, Owner of Lure Lock. “We had an incredible experience at the Bassmaster Classic in March and now to win this award here at ICAST truly validates our vision at Lure Lock.”

The Lure Locker was designed to give anglers the ability to keep all of their Lure Lock cases organized and ready for their next fishing trip. Constructed with durable ABS plastic, the new Lure Locker securely stores up to five Lure Lock cases for ease of transport. It is available in three models, the LL1-L, LL2-L and LL3-L; each precisely designed to accept its corresponding Lure Lock case, the LL1, LL2 or LL3.

In addition, The Lure Locker is designed to easily hang on a wall or pegboard, keeping your Lure Lock cases off of the ground and at eye level, when not in use. 

The Lure Locker is available at and at Bass Pro Shops, Cabela’s, Academy, Sportsman’s Warehouse, Scheels, Mill’s Fleet Farm, Field & Stream, Tackle Warehouse, Tackle Direct, and key independent sporting goods dealers.