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Lure Lock Launches Additional Product Line…Non-GEL Cases

May 17, 2018

Lure Lock Continues to Expand Tackle Storage Options for Anglers

ETTRICK, Wisconsin – Lure Lock has launched a full line of high-quality tackle boxes without its ElasTak gel.  “We recognized the need for a Lure Lock case that comes without our proprietary gel,” stated Jessica Kriesel, marketing coordinator. “The addition of non-gel cases to our product line creates a true tackle storage solution for every need.”

Lure Lock is bringing value and innovation to the fishing tackle storage category with its Made-In-The-USA 100 percent pure polypropylene injected molded boxes and attractive fluorescent green latches. The non-gel cases are ideal for anglers who are looking to store their soft plastic baits in cases, rather than their original packaging.    

Lure Lock’s plastic utility box utilizes heavy duty clear and pure polypropylene plastic.  These quality boxes feature easy-to-open green latches and come with easy snap-apart-dividers.  The non-gel boxes come in three sizes LL1, LL2 and LL3 and are available in variations featuring one to four cavities depending on the size box. 

The cases are priced at $7.99, $8.99 and $9.99 and are available at, Bass Pro Shops, Cabela’s, Academy, Sportsman’s Warehouse, Tackle Warehouse and key independent sporting goods dealers.

For more information about Lure Lock products please visit, or contact Glenn Walker at with media or marketing requests. 

About Lure Lock
Lure Lock is owned by Tak Logic, LLC and is located in Ettrick, Wisconsin. Lure Lock tackle boxes feature a patented gel material – all made in the USA. For more information, call 608-525-3636.  

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