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Lure Lock Appoints Five Rep Groups to Continue Brand Growth and Sales

April 09, 2018

ETTRICK, Wisconsin – Lure Lock has entered into agreements with five sales rep groups to capitalize on the continued growth and popularity of their proprietary tackle solutions.  The addition of these groups now provides, Lure Lock with coast-to-coast coverage, including Canada.

The newly appointed representatives and their respective territories are as follows:

West – Jeff Robles & Associates
Jeff Robles:

Midwest – Sokol Associates Inc.
Jon Sokol:

East & Southeast – R.D.O. Marketing
Robert Ouellette:

TALO States – Mainstream Marketing
Mike Haring:

Canada – Northern Exposure Sporting Group
Shawn Hannah:

“We look forward to significantly growing and expanding Lure Lock’s presence in the fishing world with the help of our talented and skilled sales groups,” stated Jessica Kriesel, Lure Lock Marketing Coordinator. “They will play a critical role in our expansion and product placement and development.”

Lure Lock boxes come in three sizes LL1, LL2 and LL3 and are available in Bass Pro Shops, Cabela’s, Academy, Sportsman’s Warehouse, Tackle Warehouse and key independent sporting goods dealers at $15.99, $17.99 and $19.99. Lure Lock gel kits (for retro-fitting other boxes) range from $6.99 to $9.99, depending upon size.

For more information about Lure Lock products please visit, or contact Glenn Walker at with media or marketing requests. 

About Lure Lock
Lure Lock is owned by Tak Logic, LLC and is located in Ettrick, Wisconsin. Lure Lock tackle boxes feature a patented gel material – all made in the USA. For more information, call 608-525-3636.  

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