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Lure Lock adds Jonathon Van Dam to Pro Team

April 10, 2018 2 min read

BASS Elite Series Angler Takes Tackle Storage to the Next Level with Lure Lock in 2018

Ettrick, Wisconsin – Lure Lock is excited to announce that it has entered into a multi-year partnership with Bassmaster Elite Series Angler, Jonathon Van Dam.  Van Damn burst onto the Bassmaster Elite Series in 2011, following two successful year’s competing in the Bassmaster Opens.  Over his career with BASS, Van Dam has recorded two wins and has 18 top-ten finishes.    

“The energy and excitement about Lure Lock is growing each and every time we see our pro team on stage representing our brand,” stated Jessica Kriesel, Lure Lock Marketing Coordinator. “Jonathon began this season with a 9th place finish on Lake Martin and we are proud to say that he had Lure Lock cases securing his tackle during that event.”

With its proprietary gel, Lure Lock cases securely hold hard baits and terminal tackle firmly in place, preventing movement when running down the lake, or from accidental spilling when the case is knocked over. 

“Growing up in a tackle shop, I have been around tackle boxes my entire life, and until now they all functioned basically the same way.  The Lure Lock cases are changing the game when it comes to tackle storage - giving anglers a storage solution they have been wanting for some time.” stated Van Dam.  “And it isn’t just bass fisherman using Lure Lock cases, over this past winter, the cases have been selling well at D&R Sports Center for ice fisherman as well.”

Lure Lock boxes come in three sizes LL1, LL2 and LL3 and are available in Bass Pro Shops, Cabela’s, Academy, Sportsman’s Warehouse, Tackle Warehouse and key independent sporting goods dealers at $15.99, $17.99 and $19.99. Lure Lock gel kits (for retro-fitting other boxes) range from $6.99 to $9.99, depending upon size.

For more information about Lure Lock products please visit, or contact Glenn Walker at with media or marketing requests. 

About Lure Lock
Lure Lock is owned by Tak Logic, LLC and is located in Ettrick, Wisconsin. Lure Lock tackle boxes feature a patented gel material – all made in the USA. For more information, call 608-525-3636.