Lure Lock

Jonathon Van Dam

Kalamazoo, Michigan

Jonathon Van Dam is one of the young stars on the Bassmaster Elite Series and has recorded two wins and eighteen top-ten finishes with BASS over his career. Van Dam is the nephew of the legendary KVD and son of Randy, who is the owner of D&R Sports Center, a proud Lure Lock dealer, so it is no shock that fishing knowledge, both on the water and product knowledge runs deep with Jonathon. Being from Michigan, Van Dam is familiar with the unique tackle storage needs for small terminal tackle items needed to target big smallmouth on the Great Lakes.