Lure Lock

Bill Dance

Collierville, Tennessee

From his always visible University of Tennessee hat, to the famed, "America's Favorite Fisherman" song on his popular TV Show, Bill Dance has become a beloved icon in the fishing industry. There is no doubt that every fisherman in America recognizes, Bill Dance. Bill has grown his brand into an empire that was built off Bill's success during the early days of the Bassmaster Tournament Trail. Bill says his best catch is his wife Dianne, who has been by his side for 47 years.